Privacy Policy – What To Do

Last update: 05/12/2025

1. Responsible Entity

The “What To Do” project is operated by DMC Madeira, Lda., legal entity no. 511 227 272, with headquarters at Avenida das Comunidades Madeirenses, no. 15, 1st Floor, 9000-054 Funchal, Portugal, registered with RNAVT under no. 3613.

Email: admin@whattodo.pt

2. Personal Data Collected

We collect, among other information, the following personal data:

• Name, email address, and telephone number;
• Payment details;
• Data relating to reservations, preferences, and usage history;
• Identification documents, when required for certain activities;
• Browsing and interaction data on the website, whenever authorised by the user.

3. Purposes of Processing

The data collected is intended for:

• Managing reservations and tourist experiences;
• Issuing invoices and managing payments;
• Improving user experience and platform performance;
• Sending communications related to reservations or customer support;
• Complying with legal obligations.

4. Legal Basis

Personal data is processed based on the execution of a contract, compliance with legal obligations, legitimate interests, and/or the user’s consent, depending on the specific context.

5. Data Retention

Data is retained only for the period necessary to fulfil the purposes for which it was collected, or for longer periods when required by law.

6. Data Sharing

Personal data may be shared with suppliers of booked experiences, payment service providers, and competent authorities when legally required, always under appropriate safeguards.

7. User Rights

Users have the right to access, rectify, erase, restrict, or object to the processing of their data, as well as the right to data portability and to withdraw consent where applicable.

8. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, loss or misuse.

9. Complaints

Users may lodge a complaint with the Portuguese Data Protection Authority (CNPD) or other competent authority.

10. Contact

Email: admin@whattodo.pt